This project focuses on rebranding the Westminster Kennel Club Dog Show by redesigning its visual identity system, printed materials, and spatial signage to expand more target audience.

A rebranding project for Avant Garden, a plant-based restaurant in New York City, involving the redesign of visual identity system, printed materials, merchandise, and overall visual style. 

A completely self-initiated branding project born from a quiet love for small things and soft moments. Exploring the identity of a fictional collection toy store. Everything was like a whispered story at bedtime.

This section collects posters on three different topics: movie poster for Shaun of Death, NASA Atrmis II promotional poster, and Risograph poster.

This magazine project is about Chinese blue and white porcelain. As a Chinses designer, I’m proud to use design as a bridge that connects traditional Chinese culture with a global, modern audience.