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WKC Dog Show Rebrand
Avant Garden Rebrand
Tiny Toes Brand
Poster Design
Zine Design
LP Design
Dog Show Rebrand
The Westminster Kennel Club Dog Show is reimagined here with a modern visual system that emphasizes speed, agility, and emotion. Moving beyond its traditional image, the redesign draws inspiration from the dynamic form of racing dogs and the flowing ribbon of medals—symbols of honor and motion. This project reframes the show not just as a competition, but as a cultural ritual that captures the deep bond between humans and dogs. The new identity blends elegance with energy, shifting away from rigid formality and toward a more fluid, contemporary rhythm.